Komentar Tim Cook Mengenai iPhone Layar Besar

Selain hadir dalam acara State of the Union, Tim Cook juga diketahui tampil dalam acara tahunan Goldman Sachs Technology and Internet Conference. Kamu bisa mengetahui apa saja yang dibahas Tim Cook lewat tautan ini (audio) atau ini (artikel).

Salah satu hal menarik yang dibahas olehnya adalah perihal iPhone dengan layar yang lebih besar.

Belakangan ini Apple memang sedang diterpa dengan rumor kehadiran iPhone berlayar 5 inci. Dan terkait hal ini, Tim Cook mengatakan kalau pengalaman pengguna, jauh lebih dibutuhkan oleh para konsumen ketimbang bersaing di segi spesifikasi.

I don’t want to say what we will do or won’t do [regarding a larger screen for the iPhone], and so don’t interpret anything I say along those lines. Let me go back and compare it to the PC industry for a minute. The PC industry over the years, the way that companies competed were two things: specs and price. And so people would want to say, “I’ve got the largest drive,” or, “I’ve got the fastest processor,” or in the camera business people began to say, “I’ve got the most megapixels.”

The truth is, customers want a great experience, and they want quality. They want that “Aha!” moment each time that they use the product. And that’s rarely a function of any of those things. These are things that technology companies invent because they can’t have a great experience, and so they talk about the spec of something.

And so I only bring these points up to say there are many attributes of a display, and what Apple does is sweat every detail. We care about all of them, and we want the best display. And I think we’ve got it. I feel great about it.

I’m not going to comment about what we’re going to do in the future, because that releases our magic, and I’m not going to do that. But, you know, the customer experience is always broader than that which can be defined by a simple number.

[source site_name = “via MacRumors” site_url = “http://www.macrumors.com/2013/02/12/tim-cook-for-iphones-the-experience-is-key-not-just-a-larger-screen/”][/source]