Kesepakatan iRadio Antara Apple dan Sony Menemui Halangan

Meski kesepakatan antara Apple dengan label musik terbesar di dunia Warner Music sudah tercapai, namun kesepakatan mereka dengan label musik terbesar kedua belum juga mencapai kata sepakat. Berdasarkan berita dari Financial Times, Sony Music meminta royalti yang lebih besar lagi kepada Apple.

Sebelumnya Apple hanya mengajukan royalti sebesar 6 sen tiap 100 lagu yang dimainkan di iRadio. Angka ini sendiri jika dibandingkan dengan Pandora, lebih rendah hingga hampir 50%. Namun ternyata pihak label masih mencari kesepakatan yang menguntungkan sehingga mau tidak mau, Apple menaikan pengajuannya tersebut ke angka 12.5 sen tiap 100 lagu dimainkan.

Berikut kutipannya (via MacRumors):

Some music industry executives argue that cash-rich Apple should pay a higher rate than Pandora, which had 70m “active listeners” in April, because of its broader ambitions for iRadio. These include using data it already has from hundreds of millions of iTunes users to predict the selection of tracks they will enjoy, and a plan to allow listeners to purchase songs seamlessly via the iTunes store.

The people familiar with the terms said that Apple was offering labels three tranches of revenue: a royalty per track streamed, a share of iRadio’s advertising revenue and a guaranteed minimum sum over the course of the contract that would provide a safety net in case the number of plays or amount of advertising sold disappoints.

[source site_name = “Financial Times|via MacRumors” site_url = “http://www.ft.com/intl/cms/s/0/b139ee3e-b8af-11e2-869f-00144feabdc0.html#axzz2SpDtcgYu|http://www.macrumors.com/2013/05/09/apple-still-negotiating-with-sony-and-warner-over-iradio-royalties/”][/source]