Apa yang Dibicarakan Jony Ive dalam Wawancaranya Bersama Vogue?

Senior Vice President of Design Apple, Jony Ive, jarang sekali muncul ke publik. Bahkan dalam Apple Event kemarin, ia pun tak muncul di atas panggung. Pada kesempatan itu, hanya suaranya saja yang terdengar dalam video perkenalan Apple Watch. Namun baru-baru ini ia muncul dalam sebuah wawancara yang dilakukan oleh Robert Sullivan dari majalah fashion ternama Vogue.

Dalam wawancara itu, Vogue menanyakan beberapa hal menarik seputar dirinya dari awal karir sampai sekarang di Apple dan hubungan persahabatannya dengan Marc Newson yang telah Apple rekrut. Namun hal yang menarik dalam wawancara ini adalah tentang proyek Apple Watch yang ia kerjakan sejak kematian Steve Jobs tiga tahun lalu. Ternyata, Jony Ive menunjukan Apple Watch kepada sang pewawancara beberapa minggu sebelum Apple mengungkapnya dalam Apple Event.

When Ive shows it to me—weeks before the product’s exhaustive launch, hosted by new CEO Tim Cook—in a situation room that has us surrounded by guards, it feels like a matter of national security. Yet despite all the pressure, he really just wants you to touch it, to feel it, to experience it as a thing. And if you comment on, say, the weight of it, he nods. “Because it’s real materials,” he says proudly. Then he wants you to feel the connections, the magnets in the strap, the buckle, to witness the soft but solid snap, which he just loves as an interaction with design, a pure, tactile idea. “Isn’t that fantastic?”

“You just press this button and it slides off, and that is just gorgeous,” he was saying. He encouraged you to pause. “But listen as it closes,” he said. “It makes this fantastic k-chit.” He was nearly whispering. And when he said the word fantastic, he said it softly and slowly—“fan-tas-tic!”—as if he never wanted it to end.

[source site_name = “Vogue” site_url = “http://www.vogue.com/1415025/apple-design-genius-jonathan-ive”][/source]