Eddy Cue & Jimmy Iovine Bicara Latar Belakang Peluncuran Apple Music

Selepas gelaran WWDC yang disiarkan secara live streaming pada 8 Juni lalu, salah satu pendiri Beats Jimmy Iovine dan Senior Vice President of Internet Software and Services Eddy Cue duduk bersama menjalani wawancara eksklusif soal Apple Music dengan Billboard.

Seperti dikutip dalam wawancaranya, Eddy Cue mengatakan bahwa konsep rencana langganan keluarga yang terdiri atas 6 anggota yang masing-masing harus mendaftar sangat tidak efisien. Oleh karena, Apple berusaha sekerasnya meyakinkan pemilik label musik bahwa rencana keluarga itu merupakan sebuah kesempatan untuk menarik banyak orang mencicipi Appel Music dengan biaya langganan cukup murah.

A lot on the $14.99 – not so much the $9.99. I think the cost of an album for a month of subscription is fair. Could you argue, $7.99 or $8.99? Who cares. I think where subscription is missing the boat is on the family – you have a spouse, boyfriend, girlfriend kids … the concept of signing up for these individual subscription plans multiple times is just not going to happen so we spent a lot of time with the labels to convince them that the real opportunity here is to get the whole family. With that, all boats rise.

They’ll go on for a long, long time. Music downloads have gone down a little bit, not a lot, so this is not a crater. There are lots of people who are very happy downloading and I think they’ll continue to. Will people now subscribe? Of course, and some of our customer base will stop downloading in general. But if you’re a downloader today, you’ve got a new music app that’s got a great set of features for you.

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I first went to Apple because the record business had a problem. I could have met with a bunch of tech companies. ……. Then I met with Steve Jobs and Eddy and I’m like, “OK, I’m holding on because I can relate to this.” I’ve believed in streaming and subscriptions for a very long time and I believe that the ecosystem is messed up so we built an ecosystem.

[source site_name = “Billboard” site_url = “http://www.billboard.com/biz/articles/news/digital-and-mobile/6590771/all-boats-rise-jimmy-iovine-eddy-cue-explain-apple”][/source]