Phil Schiller Bicara Proses Desain MacBook 12 Inci Bareng Mashable

Vice President of Worldwide Marketing, Phil Schiller mengatakan bahwa proses pembuatan produk mulai dari mengkonsep hingga mewujudkannya menjadi produk akhir berbeda dari yang dilakukan Apple sekitar dua dekade lalu.

Dalam wawancaranya bersama Mashable baru-baru ini, Phil Schiller mengatakan bahwa tim engineering Apple saat ini tidak hanya bertanggung jawab dalam semua hal desain software dan hardware, tapi juga memikirkan fitur-fitur baru yang akan membuat produknya unik.

“From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work and, increasingly, Internet services. But that means something different today than it did 20 years ago,” Schiller said.

“Today, those teams are not only integrated and designing something together, they’re actually thinking of features that could only exist because of that integration and solving problems that could only be solved because of that unique advantage.”

Some like to call it the “Speaktenna.” The black strip along the back edge of the MacBook speakers is a never-before-tried combination of speakers and antennas for Wi-Fi and Bluetooth. […]

In the case of the speaktenna, Apple engineers did everything in their power to fit the maximum amount of technology possible into the tiny anodized aluminum chassis. This included creating new battery chemistry and forms to support a terraced battery design that marries perfectly with matching cutouts in the chassis. There’s even a deeper level of terracing cutouts in the body that aren’t for more battery power, but to cut down on the overall system weight.

• Harga MacBook 12 Inci Di Apple Store Online Indonesia
• (Foto) MacBook 12 Inci Jalani Pembedahan dari Tiongkok
• (Video) Wawancara Eksklusif John Gruber Bareng Phil Schiller

[source site_name = “Mashable” site_url = “http://mashable.com/2015/10/28/apple-phil-schiller-mac/#H.HeozriEkqX”][/source]