Angela Ahrendts Perlakukan Pegawai Apple Store Seperti Eksekutif

Senior Vice President of Retail and Online Stores, Angela Ahrendts, berbicara mengenai bagaimana Tim Cook berhasil membangun Apple dengan tingkat loyalitas sangat tinggi dari para pegawainya.

Dari wawancaranya bersama Rick Tetzeli dari Fast Company, Angela Ahrendts yang bergabung pada 2014 mengatakan bahwa Apple telah berhasil menjaga retensi pegawai Apple Store hingga lebih dari 80 persen pada tahun 2015 kemarin.

Para pegawai Apple Store disebutkan Angela Ahrendts merasa terhubung dan menyatu sama lain berkat strategi yang diterapkannya dalam memperlakukan mereka. Ia memperlakukannya seperti para eksekutif Apple yang lain.

We just ended the year with the highest retention rates we’ve ever had: 81%. And the feedback [from Apple Store employees is that it’s] because they feel connected. They feel like one Apple. They don’t feel like they’re just somebody over here working with customers. I don’t see them as retail employees. I see them as executives in the company who are touching the customers with the products that Jony [Ive] and the team took years to build. Somebody has to deliver it to the customer in a wonderful way.

• Sebelum ke Apple, Angela Ahrendts Habiskan 6 Bulan Kunjungi Apple Store
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The thing I didn’t know before I came in—a month in, I told my husband, “I now know why this is one of the most successful companies on the planet: Because the culture is so strong. The pride, the protection, the values.” The company was built to change people’s lives. That foundation, that service mentality, that drive to continue to change lives—that is a core value in the company. And Tim [Cook] then has added his on: He says it’s also our responsibility to leave it better than we found it. So you have these two amazing pillars and a culture built around that. It’s the same in retail and in [Cupertino]. That is the underlying mission, and how could you know that unless you’re inside? But it is deeper than you would ever imagine.