Tim Cook: Rekrutan Ahli Otomotif Bukan Konfirmasi Kehadiran Apple Car

CEO Tim Cook belum lama ini menjalani wawancara bersama Fortune mengenai beberapa topik. Salah satunya yang menarik adalah seputar rencana Apple untuk terjun ke industri otomotif dengan meluncurkan mobil listrik di masa mendatang.

Ketika ditanya soal jumlah rekrutan tenaga ahli otomotif yang dilakukan Apple, Cook mengatakan bahwa rekrutan tersebut hanya merupakan tahap dari eksplorasi teknologi yang ingin dikembangkannya.

Yeah, I’m probably not going to do that. The great thing about being here is we’re curious people. We explore technologies, and we explore products.

And we’re always thinking about ways that Apple can make great products that people love, that help them in some way. And we don’t go into very many categories, as you know. We edit very much. We talk about a lot of things and do fewer. We debate many things and do a lot fewer.

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….Part of exploring technologies and picking the right one is becoming so familiar with it you can see ways that it can be used. And for us, we’ve never been about being first. We’ve been about being best. So we explore many different things, many different technologies. And at first we might not know what product it might wind up in. And then later we’ll see that that really cool technology enables maybe things that we’re doing today to take on something bigger, maybe something new. But once we start spending gobs of money—like when we start spending on tooling and things like that—we’re committed.

[source site_name = “Fortune” site_url = “http://fortune.com/tim-cook-apple-q-and-a/”][/source]